Summer Video Tip: Why you need to turn your webcam ON

By September 4, 2019 blog

This week’s tip is all about why you should create a “webcam on” culture at your organization. Here are the reasons why you should turn those webcams on during 1:1s and group meetings:

• People pay better attention. Research has shown that when people are on a video call vs. an audio-only call, they are much better engaged with the content and discussion. That makes for more productive meetings and often shorter ones.

• People are accountable. The lens holds them accountable for multitasking. When people are on an audio-only call, they are likely half-listening to the meeting and doing other tasks like checking email (or even ordering a latte!).

• People are non-verbal. Fifty-five percent of how we communicate comes from our body language. When we are doing an audio-only call, all those visual cues are silent and non-existent.

In order to harness the value of video across the corporate enterprise, strive to create a “webcam on” culture. It’ll benefit your organization internally and allow you to better connect with your clients and customers.

To see our entire playlist of summer video tips, check out our YouTube page.

Learn More: On-Camera Coach

If you found this information valuable, check out my book, On-Camera Coach: Tools and Techniques for Business Professionals in a Video-Driven World, now available from Wiley Publishing. On-Camera Coach aims to take the mystery out of communicating through the camera and provides specific tips and techniques that can make your message sing—and you, the messenger, feel confident in a job well done.