EP36: Pitch Perfect – Becoming a Media Expert with Paula Rizzo
Becoming a go-to media expert doesn’t happen by chance. There are multiple factors that make you the guest who is on speed dial. But what are those factors? Karin Reed talks with Paula Rizzo, an Emmy-winning producer, author and media trainer, about what it really takes to get booked by the media and asked back. Why do some experts become regulars while others never hear a word? What makes a producer stop scrolling and actually open your pitch?