Becoming a go-to media expert doesn’t happen by chance. There are multiple factors that make you the guest who is on speed dial. But what are those factors?
Karin Reed talks with Paula Rizzo, an Emmy-winning producer, author and media trainer, about what it really takes to get booked by the media and asked back. Why do some experts become regulars while others never hear a word? What makes a producer stop scrolling and actually open your pitch?
Paula shares what she looked for when booking guests during her years in TV news and how she used those same strategies to build her own media presence. She explains the importance of showing up online, pitching with a clear hook and takeaway, and creating content that reflects your expertise. She also unpacks what it means to be “good on camera” and why clarity always matters more than charisma.
This episode offers guidance for authors, entrepreneurs and subject-matter experts who want to raise their visibility and be taken seriously by the media. If you’re ready to be seen as the expert, this is where to begin.
