Can you learn how to pitch an idea by reading a novel? Author and venture capitalist Ben Wiener believes you can. His new book Fever Pitch explores how a fictional startup thriller can reveal the real narrative patterns that make investors lean in.
During this episode, Karin Reed sits down with Ben to talk about the experiences that shaped his approach and explains why storytelling gives founders an advantage when they need investors to understand the heart of their idea. His HEART framework grows out of that belief and invites founders to think about belief, stakes, alternatives, differentiation, and team strength in a more intentional way. They also touch on the emotional side of pitching and how a shift in mindset can help founders speak from conviction instead of pressure.
