“If we’re going to communicate something to anyone, particularly a large organization, we’ve got to ensure that they are aware of the condition that we’re in, aware of the change.” says John Cerqueira, founder of Pinwheel Associates. In this episode, John joins Karin Reed to explore the art of leading through change and communicating that well, offering strategies to ensure that transitions are not only understood but embraced.
John introduces the ADKAR model—Awareness, Desire, Knowledge, Ability, and Reinforcement—as a practical framework for engaging employees and sustaining progress.
Can leaders balance the logistics of change with the human element? John believes they can. By prioritizing transparency, fostering buy-in, and reinforcing initiatives, leaders can turn resistance into alignment. He shares a case study from a global pharmaceutical company that successfully implemented change through thoughtful communication and consistent follow-through.
John also reflects on his personal experience running for public office, applying principles like gratitude, service, and abundance to manage uncertainty and build trust.
Whether you’re leading a team through a significant shift or planning for future changes, this episode offers practical advice to help you inspire confidence, manage uncertainty, and create meaningful impact.
