Retaining your power in virtual communication means building a presence that resonates and holds influence, even from behind a screen. So, how do we adjust our approach to make sure our impact truly connects in virtual settings?
In this episode, Karin Reed unpacks what it takes to communicate powerfully online. Reflecting on a colleague’s observation that 80% of people appear significantly more powerful in person than online, Karin explains how small adjustments can elevate virtual presence. True influence in the digital space is created by intentionally shaping how you show up.
Karin shares five practices for retaining power online—from staying visible and speaking up to creating a warm, engaging atmosphere with small talk. Do you find it easy to connect through a screen, or does it feel like a barrier? Karin suggests that everything—your position on camera, lighting, sound, even background—impacts your digital impression.
Treating the camera as a direct link to others can transform virtual interactions and create a sense of connection and trust that feels almost face-to-face. Focusing energy through the lens is more than a technical adjustment; it can powerfully build genuine connections. For anyone aiming to leave a lasting impression in the virtual room, Karin’s insights offer a fresh perspective on communicating with strength and authenticity online.
