“Storytelling with statistics is not difficult, but it is demanding,” says JD Schramm. The distinguished speaker, author, and educator, who has taught at top institutions like Stanford and Columbia, sits down with Karin Reed to tackle a critical challenge in leadership: presenting complex data without succumbing to the dreaded “death by PowerPoint.”
Leaders often fall into common pitfalls when presenting data, such as focusing too much on the message they want to deliver rather than what the audience needs to hear. JD points out the importance of simplifying presentations and avoiding last-minute changes that can overwhelm the speaker. He advocates for using storytelling to make data more relatable and engaging, emphasizing the need to understand the data thoroughly before crafting a narrative around it.
Karin and JD explore various techniques to improve slide designs, such as reducing unnecessary complexity and using clear, concise headlines. JD offers practical tips on making data visually appealing and easy to understand, such as preferring bar charts over pie charts for clearer comparisons. He also addresses the strategic use of animations and the importance of visually guiding the audience through the data.
This episode provides advice on how leaders can identify and craft their stories, beginning with understanding the audience’s needs and the desired outcomes of the presentation. JD stresses the significance of thorough preparation, likening the process to an iceberg where much of the work remains unseen but is crucial for a successful presentation.
