EP40: Strategically Real on Socials
Authentic leadership online means showing up as yourself rather than hiding behind corporate polish.
Karin Reed sits down with Jess Jensen, the founder of Co-pilot Communications, to talk about what it really takes for executives to build a digital presence that feels genuine and earns trust. After two decades leading digital strategy for global brands like Microsoft, Nestlé, Qualcomm, and Adidas, Jess has seen firsthand how the landscape has shifted. People no longer want polished brand statements – they want to hear from leaders directly. So how do you decide who you’re really speaking to? What values do you want to be known for? And how can you use your story to spark connection in a way that feels true to you?