EP08: Structure Sets You Free
“Being a fantastic speaker doesn’t necessarily mean your audience will remember what you say,” Karin Reed explains as she emphasizes the importance of structured communication to ensure the audience not only enjoys the presentation but also retains the key messages.
Karin shares an anecdote from a conference where a renowned, technically proficient keynote speaker delivered a polished but ultimately forgettable presentation. This serves to underline her primary point: the necessity of creating content that truly resonates and provides tangible value.