When doing any sort of video communication, you want to try to mimic face-to-face interaction. To create that effect, you need to make sure your camera is sitting eye level.
If you’re using a webcam that is separate from your computer, make sure it’s on a tripod. For those using a laptop with a camera embedded into it, make sure it’s elevated so you are speaking directly into the lens.
To elevate your laptop, you can purchase a laptop stand, or even easier (and cheaper) put your laptop on a stack of books.
Learn More: On-Camera Coach
If you found this information valuable, check out my book, On-Camera Coach: Tools and Techniques for Business Professionals in a Video-Driven World, now available from Wiley Publishing. On-Camera Coach aims to take the mystery out of communicating through the camera and provides specific tips and techniques that can make your message sing—and you, the messenger, feel confident in a job well done.