Communicating by video is one of the most effective ways to reach your audience these days. And it doesn’t require a large production.
Here are some tips for creating short videos to use on social media.
Always shoot in landscape mode on your smartphone to fill the entire screen.
Keep the videos short – Twitter only allows 90-second videos.
Shoot them with your smartphone – Not only can you make small edits on the phone, but you can also upload to social media immediately.
As for your video kit, besides your smartphone, get a mic, tripod and LED light (all of these are designed to be used with your smartphone). And that’s all you need to create high-quality social videos anywhere you go.
Learn More: On-Camera Coach
If you found this information valuable, check out the book, On-Camera Coach: Tools and Techniques for Business Professionals in a Video-Driven World, now available from Wiley Publishing. On-Camera Coach aims to take the mystery out of communicating through the camera and provides specific tips and techniques that can make your message sing—and you, the messenger, feel confident in a job well done.
